How much does social media management cost in the US?
The VouchQuote team ·
This guide is for United States. Also available for:United KingdomIndia
Social media management in the United States usually costs a small business between $1,000 and $4,000 a month. Content for a single platform from a freelancer can cost $500; agencies running several platforms plus ads charge more.
Typical price ranges in the US
- Content only, 12 to 15 posts a month: $500 to $1,500 a month
- Full management, two or three platforms: $1,000 to $4,000 a month
- Paid social management: $500 to $3,000 a month, plus the ad budget
- Short videos: $100 to $500 each
Figures are typical ranges in US dollars for independent freelancers and small agencies in the United States, before any sales tax. They are our own estimates, not quotes.
What pushes the price up
The number of platforms, how much original video and photography is needed, community management, and reporting.
What to know for the US
Paid reach matters: organic posts on Facebook and Instagram reach a small share of followers, so most plans include an ad budget. If you work with influencers, FTC rules require paid partnerships to be disclosed.
How to compare quotes fairly
Compare like with like: the number of posts a month, which platforms, whether video is included, and whether replies to comments and messages are covered. On VouchQuote every quote follows the same structure and at most three professionals reply, so you can compare them side by side. Quotes on VouchQuote are shown in US dollars.
Questions to ask before you hire
- How many posts and which platforms are included?
- Who creates the photos, graphics and video?
- Do you reply to comments and messages?
- Is the ad budget separate from your fee?
Quick answers
How much do social media managers charge per hour?
US freelancers typically charge $25 to $75 an hour. Monthly packages are more common.
What ad budget should I start with?
Many small businesses start at $500 to $1,500 a month, separate from the management fee.
Which platforms should I be on?
Where your customers already are. For most local businesses that is Instagram and Facebook; for business-to-business, LinkedIn.
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Prices are typical ranges in United States, in US dollars, for independent freelancers and small agencies, before sales tax. How we work out price ranges.