How much does social media management cost in India?
The VouchQuote team ·
This guide is for India. Also available for:United KingdomUnited States
Social media management in India usually costs between ₹15,000 and ₹60,000 a month for a small business. A freelancer handling one platform costs less; an agency producing reels and running ads costs more.
Typical price ranges in India
- Content only, 12 to 15 posts a month: ₹8,000 to ₹25,000 a month
- Full management, two or three platforms: ₹15,000 to ₹60,000 a month
- Paid ads management: ₹10,000 to ₹40,000 a month, plus the ad budget
- Reels or short videos: ₹1,000 to ₹5,000 each
Figures are typical ranges in Indian rupees for independent freelancers and small agencies in India, before GST. They are our own estimates, not quotes.
What pushes the price up
The number of platforms and posts, how much video is involved, on-site shoots, replying to comments and messages, and influencer work.
What to know for India
Instagram and YouTube reach most consumers, and WhatsApp is where many sales conversations finish. Ask whether a WhatsApp Business catalogue and replies are included. Ad budgets are paid to Meta or Google directly and carry 18% GST.
How to compare quotes fairly
Compare like with like: the number of posts a month, which platforms, whether video is included, and whether replies to comments and messages are covered. On VouchQuote every quote follows the same structure and at most three professionals reply, so you can compare them side by side. Quotes on VouchQuote are shown in US dollars.
Questions to ask before you hire
- How many posts and which platforms are included?
- Who creates the photos, graphics and video?
- Do you reply to comments and messages?
- Is the ad budget separate from your fee?
Quick answers
How much should a small business spend on ads?
Many start with ₹10,000 to ₹30,000 a month on Meta ads, separate from the management fee, and raise it once they see what an enquiry costs.
Is a freelancer or an agency better?
A freelancer costs less and suits one or two platforms. An agency brings a designer, a video editor and an ads specialist, at a higher fee.
How many posts a month do I need?
Twelve to fifteen good posts and a few reels beat daily filler. Consistency matters more than volume.
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Prices are typical ranges in India, in Indian rupees, for independent freelancers and small agencies, before GST. How we work out price ranges.