How much does social media management cost in the UK?
The VouchQuote team ·
UK small businesses typically pay £350 to £1,800 a month for someone to run their social media. Freelancers sit at the lower end, agencies at the upper end, and paid advertising spend is almost always on top.
Typical monthly prices
- One platform, 2–3 posts a week: £350–£600
- Two or three platforms with community management: £600–£1,200
- Full service with video and paid ads management: £1,200–£1,800+
What should be included
A content plan you approve in advance, the posts themselves, replies to comments and messages if agreed, and a short monthly report. Ask whether photography and video are produced for you or whether you supply them.
How to tell if it is working
- Enquiries, bookings or sales that came from social, not just likes
- Reach among people in your area or market
- Saves, shares and messages rather than follower count
Before you sign
Keep ownership of your accounts and ad account, agree the notice period, and ask each pro to list exactly what is delivered every month so you can compare quotes fairly.
Quick answers
How much does a social media manager cost per month?
£350 to £600 for one platform, £600 to £1,200 for two or three with community management, and £1,200 or more for full service with paid ads.
How much does a social media manager charge per hour?
UK freelancers typically charge £20 to £50 an hour. Monthly packages are more common.
How much does a social media manager charge per post?
Where it is priced per post, expect roughly £15 to £60 depending on whether design, video and captions are included.
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Prices are typical UK ranges for independent freelancers and small agencies, excluding VAT. How we work out price ranges.