Logo and branding cost calculator
Answer 3 quick questions and see what a logo or branding typically costs in the UK. No sign-up, no email, no sales call.
Your estimate
£150 – £550
per project, excluding VAT
This is a guide for work by a UK freelancer or small agency. A real quote depends on the detail, so the next step is to ask.
Get up to 3 real quotesFree. Your answers are carried over.
How the estimate is worked out
Your first answer sets a starting range. Each answer after that adds to it. Nothing is hidden: these are the figures the calculator uses, excluding VAT. How we set our price ranges.
| Answer | Starting range per project |
|---|---|
| A logo | £150 to £550 |
| Logo plus colours, type and guidelines | £600 to £1,500 |
| Full identity with templates or packaging | £1,500 to £2,500 |
| A brochure or flyer | £150 to £500 |
| Answer | Added per project |
|---|---|
| Two or three | No extra cost |
| Four or more | + £80 to £300 |
| Answer | Added per project |
|---|---|
| No, digital only | No extra cost |
| Yes | + £50 to £250 |
What else changes the price
- A logo alone versus a full brand identity
- Number of initial concepts and revisions
- Print-ready artwork and packaging
- Brand guidelines and templates
Questions people ask
How accurate is the logo and branding cost calculator?
It gives a realistic range for work by a UK freelancer or small agency, built from the guide prices the VouchQuote team sets for each option. It cannot see the detail of your project, so treat it as a budget to plan with and get real quotes before you commit.
What are the lowest and highest estimates it can give?
With the simplest answers the estimate starts at £150 per project. With every option at its most demanding it reaches £3,050 per project. Most projects land well inside that.
Does where I live change the price?
Yes, a little. Choose your city and the estimate is scaled by that city’s price index. London is the highest, at 25% above the UK average. Many professionals work remotely, so you are not limited to local prices.
Do I need to sign up to use it?
No. The calculator is free and needs no account or email address. If you then want real quotes, you can post the job free and up to 3 checked professionals reply.
How much does a logo cost in the UK?
A logo on its own sits at the low end of the range above. A full brand identity with colours, typefaces and guidelines costs more. Ask each designer what files and usage rights you will receive.
An estimate is a start. A quote is an answer.
Post your project free and compare up to 3 itemised quotes from checked UK professionals.