How much does a logo and brand identity cost in the US?

A custom logo from a US freelancer usually costs between $300 and $2,500. A full brand identity, with colours, type, templates and a guide, typically costs $2,500 to $15,000.

Typical price ranges in the US

• Logo only: $300 to $2,500
• Brand identity package: $2,500 to $15,000
• Brochure or sales sheet: $300 to $2,000
• Social media template set: $200 to $1,500

Figures are typical ranges in US dollars for independent freelancers and small agencies in the United States, before any sales tax. They are our own estimates, not quotes.

What pushes the price up

Experience, the number of concepts and revisions, how many pieces are in the package, and whether naming or strategy work is part of it.

What to check in the US

Make sure the contract assigns the copyright to you. If you plan to register a trademark, the USPTO filing fee is a few hundred dollars per class, separate from the design, and a quick search for similar marks first is worth the time.

How to compare quotes fairly

Compare what you receive, not just the price: the number of concepts, the revisions, the file formats and whether a simple brand guide is included. On VouchQuote every quote follows the same structure and at most three professionals reply, so you can compare them side by side. Quotes on VouchQuote are shown in US dollars.

Questions to ask before you hire

• How many concepts and revisions are included?
• Which file formats will I get?
• Do I own the full rights to the final logo?
• Is the design original, not a template?