How much does a copywriter cost in India?
The VouchQuote team ·
This guide is for India. Also available for:United KingdomUnited States
Freelance copywriters in India usually charge between ₹1 and ₹5 a word, so a 1,000-word article costs ₹1,000 to ₹5,000. Specialist writers in finance, health or technology charge more, and website copy is normally priced per project.
Typical price ranges in India
- Blog article, 1,000 words: ₹1,000 to ₹5,000
- Website copy, about five pages: ₹8,000 to ₹40,000
- Product descriptions: ₹100 to ₹500 each
- Monthly content retainer: ₹10,000 to ₹50,000
Figures are typical ranges in Indian rupees for independent freelancers and small agencies in India, before GST. They are our own estimates, not quotes.
What pushes the price up
Subject knowledge, research and interviews, search optimisation, the number of revisions, and how quickly you need it.
What to check in India
Rates below ₹1 a word are common and usually mean rewritten or AI-generated text with little checking. Ask for samples and for the writer to confirm the work is original. Say whether you want Indian, British or American English, and whether Hindi or regional versions are needed.
How to compare quotes fairly
Ask for a price per piece, not per hour, with the word count and number of revisions stated. Read two samples before you look at the price. On VouchQuote every quote follows the same structure and at most three professionals reply, so you can compare them side by side. Quotes on VouchQuote are shown in US dollars.
Questions to ask before you hire
- Is research and one round of edits included?
- Do you write for search engines as well as readers?
- Who owns the text once I pay?
- Can I see samples in my industry?
Quick answers
How much do content writers charge per word in India?
Most experienced freelancers charge ₹1 to ₹5 a word. Specialist and brand copywriters charge ₹5 to ₹15.
Is copywriting different from content writing?
Copywriting sells: ads, landing pages, emails. Content writing informs: blogs and guides. Copywriting is usually priced higher.
How many revisions should be included?
One or two rounds is normal. Agree it before work starts.
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Prices are typical ranges in India, in Indian rupees, for independent freelancers and small agencies, before GST. How we work out price ranges.