How much does a copywriter cost in the UK?
The VouchQuote team ·
Most UK copywriting projects cost between £100 and £1,200. Good writers price by the project or the page, not by the word, because the thinking takes longer than the typing.
Typical prices
- A single web page or landing page: £100–£350
- A five-page website: £500–£1,200
- A blog article of around 1,000 words: £100–£300
- An email welcome sequence: £300–£800
What changes the price
Specialist or regulated subjects, interviews with your team, search optimisation and tight deadlines all add to the cost. So does starting without a clear idea of who the reader is.
How to brief a copywriter
- Who the reader is and what you want them to do next
- Two or three examples of writing you like, and one you do not
- The pages or pieces you need, with rough lengths
- Who signs it off, and by when
Revisions
Two rounds of changes is standard. Ask every writer to state the number of rounds in their quote and what further changes would cost.
Quick answers
What is a freelance copywriter’s day rate in the UK?
Most charge £250 to £450 a day. Specialists in technical, medical or financial writing charge more.
What is a freelance copywriter’s hourly rate?
Typically £30 to £70 an hour, though most quote per project.
How much does a website copywriter charge?
£100 to £350 for a single page, or £500 to £1,200 for a five-page site.
Want a figure for your own project?Answer 3 quick questions for an instant estimate. No sign-up.Open the copywriting cost calculator
See copywriting & content prices by city and get quotes
Prices are typical UK ranges for independent freelancers and small agencies, excluding VAT. How we work out price ranges.