How much does a copywriter cost in the US?
The VouchQuote team ·
This guide is for United States. Also available for:United KingdomIndia
Freelance copywriters in the United States typically charge $0.10 to $0.50 a word, or $100 to $500 for a blog post. Website copy and sales pages are priced per project and cost more because each word has to earn its place.
Typical price ranges in the US
- Blog post, about 1,000 words: $100 to $500
- Website copy, about five pages: $1,000 to $5,000
- Product descriptions: $15 to $75 each
- Sales or landing page: $500 to $3,000
Figures are typical ranges in US dollars for independent freelancers and small agencies in the United States, before any sales tax. They are our own estimates, not quotes.
What pushes the price up
Industry expertise, interviews and research, search optimisation, the number of revisions, and turnaround time.
What to check in the US
Regulated fields such as health, finance and law need a writer who knows what can and cannot be claimed. Ask for a contract that transfers the rights to you on payment, which is the usual work-for-hire arrangement.
How to compare quotes fairly
Ask for a price per piece, not per hour, with the word count and number of revisions stated. Read two samples before you look at the price. On VouchQuote every quote follows the same structure and at most three professionals reply, so you can compare them side by side. Quotes on VouchQuote are shown in US dollars.
Questions to ask before you hire
- Is research and one round of edits included?
- Do you write for search engines as well as readers?
- Who owns the text once I pay?
- Can I see samples in my industry?
Quick answers
How much do copywriters charge per hour in the US?
Typically $50 to $125 an hour, and more for senior direct-response writers.
Why is a landing page more expensive than a blog post?
It is shorter but carries more weight: it needs research into your customers and usually several versions to test.
How many revisions should be included?
Two rounds is standard. Agree it in the quote.
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Prices are typical ranges in United States, in US dollars, for independent freelancers and small agencies, before sales tax. How we work out price ranges.