How much does a logo and brand identity cost in the UK?
The VouchQuote team ·
UK freelancers and small studios charge between £150 and £2,500 for logo and brand work. The low end buys a logo; the high end buys a system you can use everywhere.
Typical prices
- Logo only: £150–£600
- Logo with colours, typefaces and simple guidelines: £600–£1,500
- Full identity with packaging or templates: £1,500–£2,500+
- A brochure or flyer: £150–£500
What you should receive
- Vector files (AI, EPS or SVG) plus PNG and JPG versions
- Colour, black and white versions
- The names of the typefaces and the colour codes
- Written confirmation that copyright transfers to you on payment
Why quotes differ so much
The number of concepts, the number of revision rounds and how much research goes in up front. A designer who asks about your customers before drawing anything will usually get there in fewer rounds.
A quick test
Ask to see a whole project, not just the final logo. How a designer explains their choices tells you more than the artwork.
Quick answers
How much does logo design cost in the UK?
£150 to £600 from a freelancer for a logo on its own. A full brand identity costs £600 to £2,500 or more.
Is a cheap logo worth it?
Very cheap logos are often templates that other businesses also use, and may not come with vector files or copyright. Check both before you buy.
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Prices are typical UK ranges for independent freelancers and small agencies, excluding VAT. How we work out price ranges.