What to put in your profile and quotes

The profile

Headline

Fast, mobile-first websites for clinics, cafes and local shops

About your business

We design and build websites for small businesses that need to be found on Google and booked from a phone. Most of our sites are live in two to four weeks.

We work in WordPress and Webflow, write the page copy with you, and hand over full ownership of the domain, hosting and files. After launch you get a short video showing how to edit your own pages.

Years in business

6

Portfolio

• Dental clinic website with online booking
• Cafe website with menu and Google Maps
• Interior designer portfolio, 8 pages

Cover photo

A screenshot of your best site on a laptop and a phone, side by side.

A quote that wins

For: A 6-page website for a physiotherapy clinic, with online booking

Timeline: 21 days · Warranty: 3 months

What’s included

• Two rounds of design changes
• Contact form and WhatsApp button
• Speed check: loads in under 2 seconds on 4G
• Training video for editing pages

Message to the customer

Thanks for the clear brief. I have built booking sites for two clinics this year, both linked in my profile. I would start with the home page design so you can approve the look before we build the rest. Hosting is not in this price: you can keep your current host or I can set one up for about $8 a month in your name.

The profile

Headline

iOS and Android apps for startups, from first version to launch

About your business

We are a team of four developers and one designer building mobile apps in Flutter, so one codebase runs on both iPhone and Android.

We work in two-week sprints with a demo at the end of each, so you see real progress, not just status updates. Source code is in your own GitHub account from day one.

Years in business

5

Portfolio

• Fitness class booking app, 10k downloads
• Delivery tracking app for a courier company
• Internal stock app for a retail chain

Cover photo

Two or three app screens on a phone mock-up.

A quote that wins

For: A first version of a home-tutoring booking app

Timeline: 70 days · Warranty: 3 months

What’s included

• Sign-up with phone or Google
• Booking and payment flow
• Push notifications
• A demo every two weeks

Message to the customer

Your idea fits a first version well: I would launch with booking and payments only, and leave reviews and chat for version two, which keeps the cost down and gets you real users sooner. We have shipped two booking apps; one is linked in my profile. Happy to walk you through the screens on a call before you decide.

The profile

Headline

SEO for local service businesses: more calls from Google, reported monthly

About your business

We help plumbers, clinics, law firms and other local businesses rank on Google for the searches that bring paying customers.

Every month you get a one-page report: rankings, visits and enquiries, in plain words. No long contracts: you can stop with one month’s notice.

Years in business

7

Portfolio

• Law firm: from page 3 to the top 3 for "family lawyer" in 5 months
• Roofing company: Google Maps calls up 2.4x
• Online shop: organic sales up 60% in a year

Cover photo

A before-and-after chart from Google Search Console, with the client name hidden.

A quote that wins

For: Local SEO for a dental clinic, 3 months

Timeline: 90 days

What’s included

• Keyword list for your area
• Monthly one-page report
• Fixes to page speed and broken links
• A 30-minute call each month

Message to the customer

Your clinic already has good reviews, which is half the work. The quickest win is your Google Business Profile: it is missing services and photos. I would fix that in week one, then build pages for implants and braces, which have the most local searches. I can share a report from a clinic I work with now.

The profile

Headline

Instagram and LinkedIn content that brings enquiries, not just likes

About your business

We plan, design and post content for small brands on Instagram, Facebook and LinkedIn, and run paid ads when they make sense.

You approve a month of posts in one go, and we reply to comments and messages during working hours. Monthly report included.

Years in business

4

Portfolio

• Bakery: 3,000 to 18,000 followers in 8 months
• Salon: Instagram ads at $2.10 per booking
• B2B software company: LinkedIn page and founder posts

Cover photo

A grid of nine posts you made for one client.

A quote that wins

For: Instagram management for a boutique clothing brand, monthly

Timeline: 30 days

What’s included

• Monthly content calendar to approve
• Monthly report: reach, followers, enquiries
• One shoot plan per month

Message to the customer

I looked at your page: the product photos are strong, but there are almost no reels, which is where new followers come from now. I would start with try-on reels and customer pictures. The first month needs about an hour of your time to film. Ad spend, if you want ads, is separate and paid by you directly to Meta.

The profile

Headline

Website copy and blog articles that read well and rank on Google

About your business

I write website pages, blog articles and email newsletters for software, health and professional-services businesses.

Every piece is researched, original and checked for SEO before you see it. Two rounds of edits are included.

Years in business

8

Portfolio

• Home and service pages for an accounting firm
• Blog series for a SaaS product, 40 articles
• Welcome email sequence for an online course

Cover photo

A clean screenshot of a page you wrote, live on the client’s site.

A quote that wins

For: 8 blog articles a month for a cybersecurity company

Timeline: 30 days

What’s included

• Two rounds of edits per article
• Original, plagiarism-checked
• Images suggested for each article

Message to the customer

I have written for two security companies, so I know the terms and the audience. I would start with a short call to agree tone and topics, then send the first article within a week so you can check the style before I write the rest.

The profile

Headline

Logos and brand identities for new businesses, ready in two weeks

About your business

We design logos, colour palettes, business cards and social media templates, so a new business looks consistent everywhere.

You get three logo directions to choose from and full files at the end: print, web and social sizes, plus a one-page brand guide.

Years in business

5

Portfolio

• Logo and packaging for an organic tea brand
• Brand identity for a co-working space
• Menu and signage for a restaurant

Cover photo

Your strongest logo shown on a sign, a card and a phone screen.

A quote that wins

For: Logo and brand identity for a new yoga studio

Timeline: 14 days

What’s included

• All files: AI, SVG, PNG, PDF
• One-page brand guide
• Full ownership of the design

Message to the customer

I love this brief. A calm, natural feel would suit a yoga studio, but I will also show you one bolder direction so you can compare. I start with a 20-minute call about your students and the feel of the space, then send the three directions within five days.

The profile

Headline

Short-form video and brand films for social media and websites

About your business

We film and edit brand videos, product videos and reels. We can shoot on site in our city, or edit footage you send from anywhere.

Every video comes with captions and versions for Instagram, YouTube and your website.

Years in business

6

Portfolio

• 60-second brand film for a furniture maker
• Monthly reels for a fitness coach
• Product launch video for a skincare brand

Cover photo

A still from your best video, with a play link in your portfolio.

A quote that wins

For: A 60-second brand video for a family restaurant

Timeline: 10 days

What’s included

• Script outline before the shoot
• Two rounds of edits
• Licensed music
• Files in 16:9 and 9:16

Message to the customer

For a restaurant, the kitchen and the people are the story, so I would shoot during lunch prep and service. I will send a shot list a few days before so nothing is a surprise. Two restaurant videos I made are in my portfolio.

The profile

Headline

Product, food and team photography for brands and websites

About your business

I photograph products, food, offices and team headshots for websites, menus and online shops.

Edited photos are delivered within five working days, sized for web and print, with full commercial use.

Years in business

9

Portfolio

• Product catalogue for a jewellery brand, 80 items
• Menu photos for a restaurant group
• Team headshots for a law firm, 25 people

Cover photo

Three of your sharpest shots from different kinds of shoots.

A quote that wins

For: Product photos for an online candle shop, 30 products

Timeline: 7 days

What’s included

• 2 angles per product
• Files sized for Shopify and Instagram
• Full commercial use

Message to the customer

Candles photograph beautifully with warm light, and I would add a few lit, styled shots for your home page and ads. You would send the products to my studio and I return them after the shoot. I can do a test shot of one candle first if you would like to see the style.

The profile

Headline

Monthly bookkeeping for small businesses on Xero, QuickBooks or Zoho

About your business

We keep your books up to date every month: bank reconciliation, invoices, bills and expense receipts, so tax time is calm.

You get a profit and loss report and a cash summary by the 10th of every month, and one named bookkeeper who knows your business.

Years in business

10

Portfolio

• Monthly books for 40 small businesses
• Clean-up of 18 months of late books for an agency
• Move from spreadsheets to Xero for a retailer

Cover photo

A photo of you or your team, or your certification badge.

A quote that wins

For: Monthly bookkeeping for a design agency, about 150 transactions a month

Timeline: 30 days

What’s included

• Named bookkeeper
• Receipts captured from your phone
• Report by the 10th of each month

Message to the customer

At 150 transactions a month this is a good fit for our standard plan. If your books are behind, I would first do a one-off catch-up, priced separately once I have seen the accounts. I am a certified Xero adviser and can start next month.

The profile

Headline

Tax returns, year-end accounts and tax planning for owners and small companies

About your business

We are a qualified accounting practice preparing year-end accounts, company and personal tax returns, and quarterly tax planning.

Fixed fees agreed upfront, so you never get a surprise bill for a phone call.

Years in business

15

Portfolio

• Year-end accounts for 120 small companies
• Tax planning for a consultancy, saving 18% a year
• Registration and set-up for new companies

Cover photo

Your team photo or your professional body membership badge.

A quote that wins

For: Year-end accounts and company tax return for a small consultancy

Timeline: 30 days

What’s included

• Fixed fee, no hourly charges
• Filing with the tax authority
• Tax-saving review

Message to the customer

Thanks for the details. For a consultancy of your size this is our standard year-end package. I would also look at how you pay yourself, as there is often a tax saving there. I can start as soon as I have read-only access to your accounting software.

The profile

Headline

Growth and operations consulting for businesses with 5 to 50 staff

About your business

I help owner-led businesses fix the problems that slow growth: pricing, sales process, hiring and the daily operations that eat the owner’s time.

Projects start with a two-week review and end with a written plan you can act on, not a slide deck that sits in a drawer.

Years in business

12

Portfolio

• Pricing review for a cleaning company: margin up 9 points
• Sales process for a B2B agency
• Operations playbook for a growing clinic group

Cover photo

A professional photo of you.

A quote that wins

For: Pricing and sales review for a 20-person marketing agency

Timeline: 30 days

What’s included

• Interviews with you and 3 team members
• Written plan with a 90-day action list
• Two follow-up sessions

Message to the customer

Agencies at your size often under-price retainers and over-service clients. I would start with your last 12 months of projects to see where the margin goes. I have done this for three agencies; one case study is in my profile.

The profile

Headline

IT support for small offices: laptops, Wi-Fi, email and backups

About your business

We look after small offices so the owner does not have to: set-up and fixes for laptops, Wi-Fi, Microsoft 365 or Google Workspace, printers and backups.

Help by phone or remote session within 2 working hours, and on-site visits when needed.

Years in business

8

Portfolio

• IT for a 15-person accounting office
• Move from personal Gmail to Google Workspace for a clinic
• Backup and security set-up for a law firm

Cover photo

A photo of your team, or a tidy office set-up you installed.

A quote that wins

For: Monthly IT support for an office with 12 staff

Timeline: 30 days

What’s included

• Reply within 2 working hours
• Security updates on all laptops
• Monthly check of backups

Message to the customer

For 12 staff, our monthly plan covers day-to-day issues so you stop losing time to them. In the first week I would check every laptop, the Wi-Fi and the backups, and send you a short list of risks. No long contract: one month’s notice.